The Brand culture, the Brand Territory, the Brand style, the Brand’s product quality, the Brand’s logo…
In 1964 Marshall Mc Luhan said The Medium is the Message.
Today, we say that the Brand is The Consumer.
Or there is no Brand.
A Brand that is functional, emotional, existential, accessible… human!
giving the Brand its identity, its image,
SUCCESS is the only valuable criteria in our plans’ development – our Brandclients’ success – be it product, retail or service.
Success is built through each and every single piece. To help the brands stand out from the competition.
Success : it’s incredible what it can do for a brand : change perceptions and behaviours, with relevancy, difference, emotion.
Be it a pictogram, a logo, an icon, a symbol, every brand comprises a multitude of small details that create its DNA.
The language of emotions cuts straight to the heart, which is a perfect place for a brand. A great production is a treat for clients.
Nothing is impossible, when the brand knows how to get consumers to react.
30+ YEARS OF SUCCESS
When I was the President of Les Aliments M&M in Quebec, JP’s agency, Martel & Cie, handled our account.
I always considered him more than a supplier; he was an amazing partner and during the 15 years that he handled our M&M business, we became good friends.
With JP’s stewardship over the years we experienced the quickest growth in all of Canada. We continually beat the ROC results and became the envy of all. Following our TV campaign that resulted in sales of +20%, JP was awarded the account for all of Canada.
His creative was always top line and the clincher was his ability to be tactical and change quickly to adapt to the market, as the switch to WEB
from traditional media was in full swing.
As an overachiever I only surround myself with true winners and JP Martel is one of those winners.
Les Aliments M&M